Digital Marketing Training in Bangalore Course Contents:- Digital Marketing Basics SEO (Search Engine Optimization) SMO (Social Media Optimization) PPC (Pay Per Click) Reporting and Analysis Tools (Google Analytics Gonzalo Castro Dortmund Jersey , Adsense, Adwords, Webmasters) Digital Marketing Contents :-
Digital Marketing
Introduction of Digital Marketing Digital Marketing Concepts Search Engines Basics Digital Marketing
Introduction of Digital Marketing Digital Marketing Concepts Search Engines Basics How Search Engine Works Page rank Website Architecture Website Designing Basics Domain Felix Passlack Dortmund Jersey , Hosting Target Segmentation Google Webmaster Tools Search Engine Submission Link Building Case Study of White Hat SEO Case Study of Black Hat SEO Case Study of Grey Hat SEO Google Sandbox Effect Image Optimization Introduction of PPC (Pay Per Click) How PPC Works PPC Campaign Design Keywords Research Traffic Estimator Tool Ad Groups Setup Budget, Billing, Reporting Techniques Google Analytics Setup Analytics Tracking Code Setup o Role of Analytics in PPC
o Conversion Tracking
o Introduction of affiliate marketing
o The role of merchant & affiliate
o Creating the affiliate network
o Promoting the affiliate program
Introduction of affiliate marketing The role of merchant & affiliate Creating the affiliate network Promoting the affiliate program
Google Analytics
o Local Search Optimization
o Latest Search Engine Algorithms
o Reputation Management
o Pay Per Click
o Mobile Marketing
o Email Marketing
Our pay per click training modules Includes Advanced Search Engine Marketing (SEM PPC Google Ad words Course) o Google +
Mobile Marketing Mobile ads types of mobile ads QR codes
30+ tools Course Materials 6months Student support 12 Live Projects Search Engine Optimization Onpage SEO & Offpage SEO Meta Tags Creating Sitemaps Creating Robots file Optimize SEO Content Canonical Implementation Keyword Research Keyword Density Google Webmaster Tools Search Engine Submission Link Building Case Study of White Hat SEO Case Study of Black Hat SEO Case Study of Grey Hat SEO Google Sandbox Effect Image Optimization SEO (Webmaster Tools) Social Content Analysis Overview Site content SpeedSearch Events Adsense Experiments Inpage Analytics Conversion Tracking Goals Calculating the ROI Custom reportingCollecting emails
Insertion of Google Conversion code and its importance in Effective Campaigning.
Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click
Optimizing Ad Performance 鈥?Optimize Account & landing page
The Ad Words Toolbox 鈥?Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Creating Multiple Report Types
Google Insights Study
Google Trends Study
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