Notes on New Media -- What You Can Use to Promote Your Information Product Business Articles | March 21 Johnathan Abram Womens Jersey , 2009 For some, new digital media is nothing short of intimidating and cumbersome. It appears as more hassle to daily life and appears to provide no aid to your everyday life. For an information marketer though, this new media can be extremely beneficial to making your business that much more successful. Read on to see how.
Digging through my CD and vinyl collection this past weekend, I found some old discs from my friends and favorite bands of recent years. One band had gone on to be signed by a major label and had a succession of hits. So now this disc that sat in my collection, which the band had originally given out free at a show, is now something of a collector's item. They recorded this debut on a computer in the basement of a member's parents' basement back when "Pro Tools" and digital recording technology were something quite new. And look what happened!
This is something I can highly recommend to all you information marketers out there. After your business is established and you see some revenue coming in, consider using some of that cash to invest in new media to promote your product(s). You never know what kind of success you can have with this sort of venture.
Here are some suggestions that I have seen some other information marketers use:
--- CD-ROM: A CD-ROM can act as a virtual paper release for one of your information products. Suppose you had a special report or other newsletter that proved popular with your clients. You can take that same report and create a digital version of it and then burn it to a CD-ROM. This can be offered as a one- time special offer, or as a bonus to one of your existing print info products. You can use the same template as your newsletters, add some graphics or colors using "Microsoft Word" or " ," and then compile them for CD-ROM release.
--- Webinar: A lot of successful info marketers are working globally these days; therefore, they cannot make contact with all of their clients when they want to. Now they have turned to the digital forum to do so. You can do the same. If you have a special message and a video camera, record yourself and upload it to your web site. Either that or offer it as a special bulletin to your clients. People looking at your face graphically and hearing you presenting information orally will see that there is a person behind the words and will therefore be more apt to purchase your products. Don't worry if you are not digitally savvy -- you can get information on uploading videos from the Internet or from your electronics retailer.
--- DVD: One fellow information marketer began hosting his own info sessions across the U.S. He saw that the session, as well as being popular, contained valuable information for all of his contacts and he decided to record it all on video, like a live concert recording. He edited the footage down, added titles and a bit of music, and before long had a new product in his hands in the form of a DVD. This is a good option for you. If you wind up hosting an event or information session, you might want to consider creating a DVD of the session and marketing it at a future date. This type of product can be costly, as you may have to hire a video editor, but it can also be very profitable in the end.
Digital media has the unique characteristic of being able to be utilized by anyone. And since it shares this characteristic with information marketing, the two go hand-in-hand in helping further make your information marketing business a success.
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